Product Design
Cutuque
Aprenda coreano sem travar. Learn Korean without getting stuck. Cutuque puts the whole pitch on one screen: headline left, live phone demo right, ruby glosses like annotations in a study notebook. No signup wall, no pricing page — just the product, doing its thing.
The Portuguese-above-Korean ruby pattern is the visual signature. Three lines, one idea: you already know what this means — now learn to read it. That pattern lives on every surface.
Five game modes train five different cognitive pathways: Feed Me for recall production, Snap It for recognition speed, Kawaii Mining for Hangul discrimination, Mama Memory for associative memory, Constellation Trace for motor memory.
Bichin → Bichão → Tremzin → Tremzão → Bruto Memo. A character leveling system disguised as spaced repetition, powered by FSRS.
Everything is PT-BR from first principles. The Portuguese came first — every phoneme hint tuned to Brazilian mouth shapes, the blog chasing Brazilian K-culture search queries. If you're learning Korean as a Brazilian, the instruction should feel like it was made for you. It was.
Design Discipline
Design Discipline
Every language app on the shelf looked like software. Cutuque had to feel like a desk. We kept one test for every decision: does it make sense on paper? If it could be printed, taped into a notebook, and left on a fan's desk, it shipped. Everything else was cut.
The hand-drawn finish was the whole point. Sticky notes sit at a six-degree tilt under pink tape. Arrows curve with a small hand-drawn wobble. Labels are handwritten in Caveat. Hearts and stars mark the words that matter. Manhwa panel rhythm, webtoon annotation, a study diary a Brazilian K-pop fan actually keeps.
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